Archive for January, 2010

  • Sky 3D for UK Pubs

    30.01.2010 / Category: News

    Sky launches the first 3D TV channel in the UK this weekend, with the Premier League match between Arsenal and Manchester United.

    The match will be aired in 3D in just nine pubs around the UK, located in Cardiff, Manchester, Edinburgh and London. The main roll out will begin in April when hundreds of other pubs get access to the channel. The wider public will be able to view 3D content via their Sky+HD boxes later in the year.

    The new 3D content will be available as a free add-on for existing sky+HD customers, but 3D glasses are required to get the full effect.

    The 2010 World Cup is also to be filmed in 3D, ushering in a new era in mainstream television viewing.

  • Baileys & Housewives

    27.01.2010 / Category: News

    Diageo have announced that Baileys Irish Cream will be the new sponsor of the popular TV show Desperate Housewives. The new series starts on January 27th and will run until June on E4 and Channel 4.

    BaileysThe Baileys brand will also be subject to a new £1million advertising campaign starting March 8th and spanning Valentines Day, Mothers day and Easter.

  • Portland Arms Saved

    20.01.2010 / Category: News

    Greene KingSupporters are celebrating after Greene King withdrew from discussions with developers regarding the redevelopment of the area on which The Portland Arms lies in Cambridgeshire.

    Plans were being discussed which would have seen the pub demolished and replaced with flats. A campaign against the plans drew popular support, with a petition gaining 1800 names and a facebook page dedicated to the cause summoning almost 4000 members.

    Greene King Pub Partners have released a press release in which MD David Elliot says :” We have looked at the scheme put forward by the developers. Having spoken to our licensees, Hayley and Steve and other interested parties, we have decided not to support this application at this current time. The Portland Arms is a vibrant and valuable pub and will remain open for the foreseeable future. We’d like to thank everyone who has been in touch in relation to the Portland, both for and against the proposals. It shows that, contrary to media interest, pubs are still very much in the hearts and minds of the British public.”

  • CAMRA Appeal Date

    18.01.2010 / Category: News

    A date has been set for CAMRA’s preliminary appeal hearing against The Office Of Fair Trading regarding the beer Tie.

    The hearing will be held on Friday 22nd January at 2pm and will involve lawyers from both CAMRA and the OFT as well as several appeal panel members. The public are also free to attend the hearing which will take place at the Appeal Tribunal building in Holburn, London. This hearing will merely discuss how the appeal will proceed and could float a timetable.

  • Bill Bailey Alcohol Warning

    15.01.2010 / Category: News

    A new government alcohol awareness campaign will feature comedian Bill Bailey to encourage parents to speak to their children about the dangers of alcohol.

    The “Why let drink decide?” campaign targets alcohol related issues such as poor school performance, teen pregnancies and road accidents which can occur as a result of one too many.

    Other well known comedians such as Russell Kane, Josie Long and Jo Brand will also back the campaign.

    Bill Bailey said : “Comedy is a great way to get information across and if people are laughing and enjoying it, you can slip messages or something more serious in under the radar and I think it has more of an impact. For this campaign, we filmed a scene as if I’m performing in a club. When you watch it you think that you’re in one scenario, then it pulls back to reveal something else. I like the way it plays with your perception.”

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