Less Pub Food Spending

17.09.2009 / Category: News

A recent report by market analyst Horizons has revealed a decrease in consumer spending on pub food. Pub meals have seen a 6% decrease in spending, down from a 6 month average of £200.26 for 2008 to £189.61 this year. This equates to an overall average price per meal of £6.62 in 2008 and £6.45 in 2009.

The managing director of Horizons, Peter Backman said ;
”The eating out market is unlikely to improve into 2010, The cost-conscious consumer is here to stay and that consumer is looking for value-for-money and attractive offers. That’s not likely to change in the short-term and most operators — particularly the high street restaurant chains and pub operators — are doing a great job of adapting to this.”

“The consumer of 2010 will be paying off more debt, taking on less borrowing and tightening the purse strings when it comes to discretionary spend. Average spend is likely to drop further still so the challenge for foodservice operators going forward is to keep people coming through the door with innovative deals and interesting menus without jeopardizing margins.”