Smirnoff iPhone App

18.12.2009 / Category: News

Smirnoff has teamed up with London events guide ‘Time Out’ to provide a free iPhone app.

The app is available from today and gives the user up-to-the-minute details of London nightlife, dining and culture as well as one-off events happening in the city over the festive period. An online / print campaign will promote the app which will also give users the chance to win a trip to new York via competitions which can be entered via the app or the Time Out website.

Features of the app ;

• Geo-location technology that allows users to view Time Out & Smirnoff recommended activities around their exact position within seconds, complete with event previews.

 

• Up-to-the-minute recommendations and event information, with functionality to send preferred event picks to friends.

 

• Functionality to add favourite cinemas, restaurants, venues and areas, allowing users to keep-up-to-date with what’s on in their favourite places.

 

If you do not have an iPhone you can view the content on the micro-site, where you can also download the app : www.timeout.com/smirnoff

Council Pays for 2-Way Radio

15.12.2009 / Category: News

Corby Borough Council has paid for digital 2-way radio systems which are to be used in Northamptonshire pubs.

The scheme enables pubs and bars in the area to alert each and the police of potential troublemakers as they migrate from one venue to the next. A recent CAA (Comprehensive Area Assessment) report by the Audit Commission found that Corby had a significant binge drinking problem, and there were high levels of alcohol related crime in Northampton.

Greene King MD Retires

09.12.2009 / Category: News

Greene King has announced the retirement of David Elliot, Managing Director of their tenanted pub division ‘Pub Partners’. He is to be replaced by Simon Longbottom.

David Elliot has been with Greene King for eleven years, and has seen the company grow significantly in that time : from 620 to over 1,300 tenanted pubs and an increase in operating profit from £32million in 1998 to £71million in 2008/2009.

David will stay with Greene King until the end of January, at which time he will also stand down from the Board.

Simon Longbottom will join the group after a career in the leisure industry. He has over 11 years experience in the pub sector including roles at Mitchells & Butlers, Bass Taverns and Mill House Inns.

Rooney Anand, Chief Executive of Greene King, commented:
“In the eleven years that he has been here, David has made a significant contribution to Pub Partners both in terms of growing profitability and the size and quality of the overall estate. I would like to extend my sincere thanks and best wishes from everyone here at Greene King and wish him all the best for the future.”

“We are delighted that Simon Longbottom is joining the team at Greene King. Simon has significant and highly relevant experience in the pub and leisure sectors, which will be invaluable to Pub Partners, particularly as we continue to take a leadership role in the adaptation and ongoing improvement of the tenanted pub model.”

Pubs Forum Goes Live

07.12.2009 / Category: Site Updates

After some hard work and hard testing, the Pubs.org.uk Forum has today gone live !

Something good, or bad to say about your local ?
Everyone is welcome and encouraged to discuss Pubs and Bars across the UK as well as joining in the usual off-topic banter.

You can view the Pub Forum without registering but only members can post.

Register here.

Sky Signs Vodka Deal

03.12.2009 / Category: News

Russian Standard Vodka has announced a six month long sponsorship deal with Sky which will see it’s advertisements broadcast to millions. The ads will be the first TV campaign by Russian Standard and will be shown on Sky Movies Box Office and Sky Movies Indie. The deal will also see adverts online and in the Sky Movies magazine as well as Sky Text.
The Sky Pub Channel will feature a 1minute long ad which is expected to be seen in around 46,000 venues across the UK.

Senior Brand Manager for Russian Standard, Joanne Birkitt, said ;
“This sponsorship deal is a massive move for us with huge investment being pumped in to the brand to take us well in to the first half of 2010. This is a fantastic opportunity as it provides us with an integral part of our consumer engagement strategy and is a natural extension of the Russian Standard cinema advertising campaign which hits screens in the run up to Christmas.”

“Sponsoring Sky Movies will really help us engage with our target consumers and help build brand loyalty. Having seen us on cinema screens in the summer as part of our £2.3 million Meet the Russian Standard campaign, this is a natural move to re-capture and build relationships with our drinkers, who we know are interested in film, fashion and music. It also gives us the opportunity to really own the film category and, via the interactive element, reengage with consumers we reached with Meet the Russian Standard.”