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Scottish & Newcastle = Heineken UK
It has been announced that Scottish & Newcastle will officially change its name to Heineken UK on November 23. The name will live on however, as their pub management arm ‘Scottish & Newcastle Pub Enterprises’ are to be known as ‘The Scottish & Newcastle Pub Company’.Scottish & Newcastle actually became part of Heineken in April of last year as a result of a takeover by the Dutch group. Managing Director of Scottish & Newcastle UK said ;
“Over the past 18 months we’ve been working together to integrate S&N UK into the wider Heineken business. What was clear from the beginning is that the two businesses shared very similar values and beliefs; and of course both have strong family origins and rich histories.”
“Now that we have successfully completed our integration, we would like our name to reflect our vision of working together and to embrace our position within the wider Heineken group.”
Tags: Heineken,Scottish & Newcastle