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	<title>blog.pubs.org.uk &#187; Advertising</title>
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		<title>New Budweiser Campaign</title>
		<link>http://blog.pubs.org.uk/new-budweiser-campaign/</link>
		<comments>http://blog.pubs.org.uk/new-budweiser-campaign/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 14:12:55 +0000</pubDate>
		<dc:creator>Publogger</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Budweiser]]></category>

		<guid isPermaLink="false">http://blog.pubs.org.uk/?p=84</guid>
		<description><![CDATA[Budweiser is about to burst back onto the scene with the launch of it’s biggest ever advertising campaign.
 The 9 week campaign will feature London Underground advertisements and University promotions as well as large scale poster campaigns across the country. In addition, press ads will run in several high profile newspapers and magazines such as Empire, [...]]]></description>
			<content:encoded><![CDATA[<p>Budweiser is about to burst back onto the scene with the launch of it’s biggest ever advertising campaign.</p>
<p> <img class="alignleft size-thumbnail wp-image-87" style="margin-left: 10px; margin-right: 10px; border: black 1px solid;" title="Budweiser Bottles" src="http://blog.pubs.org.uk/wp-content/uploads/2009/08/budweiser-bottles-150x112.jpg" alt="Budweiser Bottles" width="150" height="112" />The 9 week campaign will feature London Underground advertisements and University promotions as well as large scale poster campaigns across the country. In addition, press ads will run in several high profile newspapers and magazines such as Empire, Total Film, GQ,  Stuff, FHM and T3.</p>
<p> In total Budweiser expects their latest campaign to reach over 3.5 million people in it’s target audience of 18-24 year olds.</p>
<p> Marketing Director Andreas Hilger said ;<br />
“It’s going to be hard to escape the noise of Budweiser’s new ad campaign which goes live this week and is designed to really grab people’s attention,”</p>
<p>“It is another reason why retailers should stock up with the UK’s biggest selling premium packaged lager so they meet increasing demand from consumers who will be seeing the advertising around 40 times.&#8221;</p>
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