Posts Tagged ‘Budweiser’

  • Stella goes Stellar

    05.03.2010 / Category: News

    Anheuser-Busch InBev, who’s brands include Stella Artois, Budweiser and Becks have announced profits of £850million in the last quarter of 2009 alone.

    InBev’s takeover of Anheuser turned the company into the world’s largest brewer with revenues of some $9.3bn in that quarter – a 3.7% increase in profits. Annual profits rose from $1.9bn in 2008 to $4.6bn in 2009.

    The group announced in January that 800 jobs across Europe would be cut. As well as being the largest brewer in the world, they lead the market in the US and Brazil.

  • New Budweiser Campaign

    26.08.2009 / Category: News

    Budweiser is about to burst back onto the scene with the launch of it’s biggest ever advertising campaign.

     Budweiser BottlesThe 9 week campaign will feature London Underground advertisements and University promotions as well as large scale poster campaigns across the country. In addition, press ads will run in several high profile newspapers and magazines such as Empire, Total Film, GQ,  Stuff, FHM and T3.

     In total Budweiser expects their latest campaign to reach over 3.5 million people in it’s target audience of 18-24 year olds.

     Marketing Director Andreas Hilger said ;
    “It’s going to be hard to escape the noise of Budweiser’s new ad campaign which goes live this week and is designed to really grab people’s attention,”

    “It is another reason why retailers should stock up with the UK’s biggest selling premium packaged lager so they meet increasing demand from consumers who will be seeing the advertising around 40 times.”