Marketing Manager Daryl Hinksman said ;
“We believe that packaged pear cider offers more opportunity for growth. We have therefore focused our investment on this format rather than rolling out Draught Bulmers Pear.”

Bulmers original continues to do well in draught format however and will remain available for the foreseeable future.

The largest marketing campaign so far for Bulmers will be underway shortly, including four brand new advertisements circulated across mainstream publications such as GQ, FHM, Empire Magazine and newspapers The Observer, The Guardian and The Independent.