A UK-wide mail shot will deliver vouchers for free pints of Grolsch, and drinkers in selected pubs and bars will be given peel-apart coasters with each Grolsch purchase with a chance of winning bikes, t-shirts and ring tones.

There will also be a poster and magazine advertising campaign and free samples of Grolsch at selected outlets, with prizes for bar-staff recommending Grolsch samples . Molson Coors will be selecting venues to take part but licensees are invited to nominate their pubs for the short-list by contacting brewer’s reps.

Dave Griffiths, brand director for Grolsch said ;
“The campaign allows Grolsch the opportunity to work with customers to enrich the drinker experience in their outlets. By bringing Dutch style continental drinking to life, we are creating new opportunities for customers to differentiate and add value to their service offering.”