blog.pubs.org.uk » Guinness http://blog.pubs.org.uk Sat, 14 Aug 2010 16:24:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Guinness Million http://blog.pubs.org.uk/the-guinness-million/ http://blog.pubs.org.uk/the-guinness-million/#comments Mon, 07 Sep 2009 07:31:34 +0000 Publogger http://blog.pubs.org.uk/?p=128 Guinness owner Diageo has huge ambitions for this years ‘Arthur’s Day’, which arrives on September 24th and highlights 250 years of Guinness. Pubs and Bars across the UK will  be sent over 10,000 ‘party kits’ containing branded inflatable items and scratch cards with prize values of up to £250. Alongside there will be further promotions including the biggest text-in competition in the history of Guinness, prizes for this include trips to Dublin for the celebrations, and even a journey into space !

On the back of strong sales last year, Diageo are aiming to sell an extra One Million pints of Guinness on the run up to, and during the Arthur’s Day celebrations.

As we reported last month, Diageo’s other brands including Baileys and Blossom Hill have also been performing strongly in spite of the current economic climate.

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