Posts Tagged ‘Scottish & Newcastle’

  • Unit Info on Fosters Glasses

    11.11.2009 / Category: News

    FostersFollowing yesterday’s news about new Sharp’s glasses to show  it’s ingredient, Scottish & Newcastle  have announced that they are to produce up to four million Foster’s glasses showing unit information on them.

    The first 1.8 million glasses are scheduled to be in the public domain by March 2010, with the total 4 million out there by the end of the year. Scottish & Newcastle plan to replicate the practice for some of their other brands in future.

    The new glasses will feature on a poster campaign as well as existing Foster’s TV ads.

    UK Brands director for Scottish & Newcastle, Mark Given, told The Publican ; “This is the biggest branded glassware initiative ever undertaken on our biggest-selling brand. Foster’s has long been at the forefront of dispense innovation and we wanted to create a glass to complement the brand’s unrivalled draught credentials. We will begin with Foster’s and progressively introduce alcohol unit information on branded glassware for our other beer and cider brands during 2010.”

    Foster’s is now the second most popular lager in the UK, accounting for over 30% of the standard draught lager sold across Britain each year.

  • Scottish & Newcastle = Heineken UK

    28.09.2009 / Category: News

    Scottish & NewcastleIt has been announced that Scottish & Newcastle will officially change its name to Heineken UK on November 23. The name will live on however, as their pub management arm ‘Scottish & Newcastle Pub Enterprises’ are to be known as ‘The Scottish & Newcastle Pub Company’.

    Scottish & Newcastle actually became part of Heineken in April of last year as a result of a takeover by the Dutch group. Managing Director of Scottish & Newcastle UK said ;

    “Over the past 18 months we’ve been working together to integrate S&N UK into the wider Heineken business. What was clear from the beginning is that the two businesses shared very similar values and beliefs; and of course both have strong family origins and rich histories.”

    “Now that we have successfully completed our integration, we would like our name to reflect our vision of working together and to embrace our position within the wider Heineken group.”