Unit Info on Fosters Glasses

11.11.2009 / Category: News

Following yesterday’s news about new Sharp’s glasses to show  it’s ingredient, Scottish & Newcastle  have announced that they are to produce up to four million Foster’s glasses showing unit information on them.

The first 1.8 million glasses are scheduled to be in the public domain by March 2010, with the total 4 million out there by the end of the year. Scottish & Newcastle plan to replicate the practice for some of their other brands in future.

The new glasses will feature on a poster campaign as well as existing Foster’s TV ads.

UK Brands director for Scottish & Newcastle, Mark Given, told The Publican ; “This is the biggest branded glassware initiative ever undertaken on our biggest-selling brand. Foster’s has long been at the forefront of dispense innovation and we wanted to create a glass to complement the brand’s unrivalled draught credentials. We will begin with Foster’s and progressively introduce alcohol unit information on branded glassware for our other beer and cider brands during 2010.”

Foster’s is now the second most popular lager in the UK, accounting for over 30% of the standard draught lager sold across Britain each year.