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Wireless Bargain for Punch
Punch Taverns have entered into a deal with wireless provider ‘The Cloud’ , enabling any of their 7,300 pubs to get Wi-Fi installed for just £50. Over 100 of Punch’s pubs have already signed up for the deal , which was signed off after a trial period.One of the pubs involved in the previous trial is The Prince of Wales in Falmouth, Jane Griggs is based there : “We’ve seen an upturn in sales and in the dwell time that customers spend in our pub. It’s given us the ability to drive trade at traditionally quieter times.”
MD of ‘The Cloud’ Graham Cove ;
“Broadband wireless connectivity is an essential part of everyday living. This venture with Punch Partnerships will allow customers to gain fast access to rich online media, regardless of their device type. By offering customers a little bit extra it will increase customer loyalty and dwell time — a necessity given the current economic climate.”Kevin Georgel is the Operations Director for Punch Taverns ;
“We are acutely aware of the need for our licensees to keep up to speed with leading edge technology, with so many cafés and restaurants now offering free Wi-Fi as standard, there is a definite opportunity for pubs to tap into this lucrative market.”